Edwin Miranda

Edwin Miranda is a marketing expert for thirty-three years worked in drug companies as the quality assurance professional even going so high in that department to be the vice president. During his time working for drug companies, he saw countless drugs go to market. All of the drugs that he worked on went through the FDA in a smooth process never getting sent back and never being deemed unsafe at any point. The reason for that is because Edwin has a degree in biologics so he was able to check on the work that the makers were doing himself but; that isn’t the only reason he had so much success as he had an eye for detail and great marketing skills.
Being great at marketing he was able to sell the drugs to the FDA and the doctors well making even them know how good the drugs were and why they were so much better than what was already on the market. Now that he is running his own marketing company and has the position of CEO he has the chance to shape marketing agencies for the future. While marketing agencies have been dying not only does he hope to bring life back into them but set the example for exactly how marketing agencies should be run in the first place. Right now the company he is running is growing at a rapid pace and he is looking to expand further. Already a global power he is showing the world that marketing agencies are still viable for small companies and can even take over marketing departments for the larger companies as previously that was something that no one thought a simple marketing agency would be able to do. Right now he is at a point the company is bringing on more talented people in order to keep up.

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The Performance of Lori A. Senecal in the Advertising Business

Lori Senecal is one of the most accomplished female professionals in the marketing industry. She was recently appointed (http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html) to serve the Crispin Porter & Bogusky, LLC, as its global CEO. CP&B is a top advertising enterprise, and Senecal was offered her new office on March 9, 2015. The position has given her a chance to work directly with Chuck Porter, who is the head of the agency.  She is dedicated to ensuring coordination between different departments of the enterprise as a way of ensuring that it grows across the world.

Senecal was in the group of experts who took part in the creation of the McCann Worldgroup’s solid strategies. She served the enterprise in different capacities, and they include chief innovation officer and the content integration’s global director. Lori was made to be in charge of various sections of the enterprise, and they are creativity, strategic planning, and accounts. McCann-Erickson Worldwide also employed her to be a serve as its flagship office, which is currently based in New York. The firm is under the McCann Worldgroup.

The marketing professional is recognized for being one of the major players in the TAG Ideation’s establishment. She has sufficient knowledge that allows her to handle international accounts as well as conduct data analytics. A couple of multinational corporations have hired her to oversee their accounts across the globe. Enterprises that she has ever worked for include Applebees, Weight Watchers, InBev, Xbox, Nestle, Spint, and Coca-Cola. In 2008 she was hired to serve as the head of the McCann Ericson’s branch, which is based in New York. Senecal was also an employee of the DDB Worldwide Communications Group, and she served the company as the chief marketing officer as from October 2005. She worked for TAG, which was formed .by McCann Erickson Worldwide to primarily offer youth marketing. Lori served TAG as its co-managing director.

The responsibility of Lori at CP&B was to oversee the international growth of the enterprise. The company currently has nine offices in different parts of the globe and Senecal is in charge of their coordination. Since she was hired by the firm in 2015, she has significantly facilitated the transformation of its culture and the growth of its business. Lori Senecal has recently been interviewed by the Huffington Post and Hub Spot.