The Performance of Lori A. Senecal in the Advertising Business

Lori Senecal is one of the most accomplished female professionals in the marketing industry. She was recently appointed (http://www.prnewswire.com/news-releases/cpb-names-lori-senecal-global-ceo-300046965.html) to serve the Crispin Porter & Bogusky, LLC, as its global CEO. CP&B is a top advertising enterprise, and Senecal was offered her new office on March 9, 2015. The position has given her a chance to work directly with Chuck Porter, who is the head of the agency.  She is dedicated to ensuring coordination between different departments of the enterprise as a way of ensuring that it grows across the world.

Senecal was in the group of experts who took part in the creation of the McCann Worldgroup’s solid strategies. She served the enterprise in different capacities, and they include chief innovation officer and the content integration’s global director. Lori was made to be in charge of various sections of the enterprise, and they are creativity, strategic planning, and accounts. McCann-Erickson Worldwide also employed her to be a serve as its flagship office, which is currently based in New York. The firm is under the McCann Worldgroup.

The marketing professional is recognized for being one of the major players in the TAG Ideation’s establishment. She has sufficient knowledge that allows her to handle international accounts as well as conduct data analytics. A couple of multinational corporations have hired her to oversee their accounts across the globe. Enterprises that she has ever worked for include Applebees, Weight Watchers, InBev, Xbox, Nestle, Spint, and Coca-Cola. In 2008 she was hired to serve as the head of the McCann Ericson’s branch, which is based in New York. Senecal was also an employee of the DDB Worldwide Communications Group, and she served the company as the chief marketing officer as from October 2005. She worked for TAG, which was formed .by McCann Erickson Worldwide to primarily offer youth marketing. Lori served TAG as its co-managing director.

The responsibility of Lori at CP&B was to oversee the international growth of the enterprise. The company currently has nine offices in different parts of the globe and Senecal is in charge of their coordination. Since she was hired by the firm in 2015, she has significantly facilitated the transformation of its culture and the growth of its business. Lori Senecal has recently been interviewed by the Huffington Post and Hub Spot.