JingDong and Central Group(Thailand’s leading retail conglomerate) have come joined hands to do business together. This is JingDong’s move to further its expansion in Thailand by launching its e-commerce platform, JD CENTRAL. This platform is set to debut on Sep.28., and the move will further cement JD’s relationship with its clients in the region. Already, JD is doing business in the region such as running an established Indonesian e-commerce platform and strategic investments in Tiki. This is the top most B2C e-commerce business in Vietnam.
June 18 is JD’s anniversary, and it was on this day that the test operations of JD CENTRAL were opened. This e-commerce platform offers marketplace models and direct sales. Since that day, their sales have gone beyond what they expected. Some of the things you’ll find on this platform are top home appliances, fashion, electronics, cosmetics, beverages, and many more. To this day, nearly 80% of shoppers use their cell phones to access the platform. The good registering the highest sales are from China such as Huawei Xiaomi, Lenovo, and OnePlus.
JingDong makes its own technology, and using it, JD has created the globe’s most advanced operation in retail. Now, this company has brought that technology and more to Thailand. JingDong has a Warehouse Management System that it uses to power the warehouse at JD CENTRAL. This e-commerce platform will be offering same-day deliveries in Bangkok. The target for JD CENTRAL is to extend these services to the entire nation. Through partnering with local providers of service delivery, this will come to pass.
The Future for JD CENTRAL
JD CENTRAL’s CEO, Vincent Yang, says that the platform was launched to help serve all customers in southeast Asia. The merge between the Thai’s leading retailer and the biggest retailer in China will help see this through. Thai consumers will have a chance to experience world-class e-commerce with authentic products. This is a good move as it will benefit from the high population in Thailand. JD CENTRAL is also working with leading brands in the region to reach more clients and be the most trusted brand in the region.
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