In 2015 Dan Bethelmy-Rada was named as the global president in the L’Oreal professional products. Dan was appointed by the company as the DMI general manager at the age of 38 years old. Throughout his life, Dan has been moving from one country to another thus gaining a lot of skills and knowledge to help him succeed in the beauty industry. Dan has more than 15 years of experience in the beauty industry, and throughout his career, he has been determined to make a difference as a colleague and a mentor in L’Oreal. Dan Bethelmy-Rada is a strong advocate for diversity philanthropy as well as continued education in his field. Dan Bethelmy-Rada is a great innovator in the beauty industry and uses digital strategies and his marketing skills to manage the brand strategy globally.
Dan discovered that he could make a career in the beauty industry after his international business studies at Sorbonne University located in Paris. Dan Bethelmy-Rada started his career in 2002 in L’Oreal after completing his studies from ESSEC business school. Within his first year of working, he was appointed as the product manager for LaSCAD, which was a distribution company belonging to L’Oreal. In 2011 Dan was named as the vice president of global marketing with L’Oreal Paris and given the responsibility of directing a three-year expansion and innovation plan. His experience in L’Oreal led him to not only becoming the global brand president but also led him to NYC as one of the youngest brand presidents.
During an interview, Dan Bethelmy-Rada talks about his long term and short term goals in the beauty industry. He says that his short term goal is to launch new products in 2020 and continue to transform the brands using digital technology. His long term goal is to lead his colleagues in defining goals for the legacy of the brand versus individual projects and products. Also, years went by Dan Bethelmy-Rada created R.A.W after realizing that there is a demand for natural products among consumers around the world. A few months after launching R.A.W Dan Bethelmy-Rada and his team got encouraging feedback from their clients and over 90% positive views online.
Dan Bethelmy-Rada’s advice to the youth is that they should continue growing and learning from their mistakes as they start their careers. Dan Bethelmy-Rada is successful today because of his determination and the hard work he is putting in his career as a global marketer.