Omar Boraie Likes to See Change

For years, New Brunswick has suffered. The people of the city have had to deal with poverty and crime. In addition, people were leaving the city on a regular basis. There were not many new residents who came to the city because nobody wanted to deal with the crime and the issues there. For those who stayed, there were not many opportunities for jobs and people often had to go outside of the city to get the job they wanted and to make a big impression on the things they were doing while they were working on those jobs.

Even centraljerseyworkingmoms.com talked about the issues in New Brunswick. They found these issues when they were looking at the new development that Omar Boraie had created. He wanted to make the city better so he chose to start redeveloping it. For Sam Boraie to do this, he had to make sure he was doing everything the right way. He also had to show people they could enjoy all the various things the city had to offer. He did this through development so the city would be the best it could be in every situation there was.

While Omar Boraie was working on these issues, he was fighting to make things better for those who lived in New Brunswick. Part of why Omar Boraie created the developments was to show people what they could get and how things would get better. He knew the city was special so he continued to develop it so it could let its beauty shine through. The development process was just opening up a gate for other businesses to take advantage of the improvements in New Brunswick. While Omar Boraie was doing what he could, he was also making it easier for people to live in the city.

Since Omar Boraie first started working on the development, more people have moved into the city and the environment is more vibrant. People like to visit because of the atmosphere. Many people are also pleased with the luxury living options that are available in the city. Not only has Omar Boraie boosted the population in New Brunswick but he has also boosted the economy with the new people who are moving in and creating jobs for others. He hopes to continue helping people get the best they can out of the city of New Brunswick while they are living there. Read more about Boraie on crunchbase.com.

Nathaniel Ru’s Sweetgreens To Success

Sweetgreen was started when three college friends noticed that there were not enough healthy places to eat near their campus dorms.

Mr. Ru and his two friends came up with a three page business plan and the tenacity to make daily calls to the landlord of the property they wanted to occupy. The landlord admired their passion and told them to come back with investors, and the rest is sweet history.

Fast forward six years and the Sweetgreens eateries now number 21, but have not lost their fun, easy, and healthy standards.

Mr. Ru stated that in every Sweetgreens restaurant kitchen there are 5 standards that founders and employees alike try to emulate everyday such as giving 110% to customers, only using the freshest ingredients, keeping Sweetgreens approach to food and customers real, having an all win approach, and most of all approaching each decision with sustainability in mind.

Even though Sweetgreens is growing, Mr. Ru assures customers that Sweetgreens would keep their individual spirit, using local architects to add personalized focal points to each building. Sweetgreens also works with the local farmers in every city they are situated, to assure a true “farm to table” vibe. Another idea that Sweetgreens handles differently is to focus on the “why” in business instead of the “what”.

For example, one Sweetgreens location was not getting any new opening business, because they moved buildings. So Nathaniel and his business partners focused on the “why” and decided to broadcast music on the weekends, now that location is busier than ever. Read more: Sweetgreen Entreprenuers | Fortune

Sweetgreens is turning into a lifestyle choice instead of a brand. Customers can order by the phone app or customize their order in store. Sweetgreens has become synonymous with healthy taste and surprisingly, music.

People make an emotional connection between food and music. Sweetgreens now hosts the “Sweet Life” music and food festival. Sweet Life is in its fourth year and is the regions biggest food and music festival.

Not bad for three kids who had a wholesome food idea one month before graduating from college. Mr. Ru graduated from Georgetown University‚Äôs McDonough School of Business in 2007 with a Bachelor’s in Science. Nathaniel now functions as the CEO of Sweetgreens and also works with investments.