In order for businesses to increase product sales, effective marketing is a major necessity. Effective internet marketing can be achieved through implementing highly innovative market strategies. This involves risk taking by thinking outside the box for quality advertising that appeals to the market.
In this 21st century where a large population is glued to their phones, social media platforms offer the best marketing platforms. This enables advertisers to use various means like photos, videos, songs, audios among others to pass their message across a large number of market users. Advertisements should be focused to the most appropriate audience considering gender, age, profession, lifestyle, and class. The advertisement message should be clear and direct to the point enabling easy understanding. Above all, the advertisement should have a significant positive impact to the targeted users such as it compels them to take action by buying the product. Visit Adweek for more info.
Current advertising trends share major basic characteristics. They focus on social media applications like Google, Facebook, Snapchat, and Tweeter. These platforms have millions of users and one can easily deliver message. Since phone users tent to be busy, the advertisements should be short as possible. Various age groups use phone and internet services hence the advertisements should be inclusive. Celebrity advertising plays a significant role. Example; football stars are used to advertise deodorants hence increasing sales from their fans. Adverts should have an emotional effect such as happy songs to capture user’s attention. They should not irritate and have a residual impact.
Lori Senecal, a Digital Advertisement Expert
Globally recognized as one of the best digital marketing expert, Lori Senecal offers world best advertisement advices .As a woman, she is a role model proving that feminine efforts greatly contribute to economic development. Having worked for top companies like Facebook, Lori Senecal is an effective CEO at Crispin, Porter and Bogusky. Her creative personality since 2015, when she joined has enabled the company increase its international branches, employees, capital, and popularity. Her success has enabled her to work for various top local ant global brands in effective digital platforms in the advertisement section.
The award winning advertisement expert has enabled her company strike business deals with companies like PayPal and American Arlines. In New York, she holds the CIO top position at the famous McCann Worldgroup. Her contribution has earned her awards like Quantum Leap award .Her achievements include a youth marketing campaign called TAG and participation at McCann-Erickson Worldwide Inc.
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