While Lime Crime cosmetics founder Doe Deere now lives in Los Angeles, the foundation of her company were set during the years she lived in Russia and New York City. Doe Deere’s first foray into business was as a schoolgirl in Russia selling temporary tattoos to the children in her class. When she moved to New York as a teen, she got formal training in fashion at the famed Fashion Institute of Technology, developed a larger than life image as a rock & roll artist and learned how to make her own cosmetics.
The love of bright colors and the creative use of cosmetics were things that were in Doe Deere’s soul ever since she was a child. Given an opportunity to develop them, she’s burst on to the scene as one of the most innovative modern marketing visionaries. She has helped to transform the staid, almost prudish, cosmetics industry into a free-flowing river of color that now gives people the tools for colorful self-expression. With Lime Crime, makeup is no longer for blending in, it’s for standing out and making a loud, proud, colorful statement. And countless people worldwide have embraced this concept.
Always imaginative and ambitious, Doe Deere was never been shy about chasing her dreams. Her success with Lime Crime cosmetics has inspired countless women to work to fulfill their dreams as well. And Doe Deere is committed to helping them any way she can. She tells female entrepreneurs to do the work necessary to create the companies they’ve always envisioned. She makes time to offer guidance to as many of them as possible. Doe Deere is now a role model and a motivating force behind an international ground swell in female entrepreneurship. And she says she was inspired by the female entrepreneurs that came before her.
For a long time Doe Deere wondered if she was the only one enamored with bright colors and unique uses of makeup. But when she dared to unleash Lime Crime cosmetics brand on the beige, toned-down, neutral-shades makeup world, millions of customers told her she wasn’t alone. Now the loud, luscious Lime Crime lipsticks, nail polish, eyeliner and more are turning up not only in parties and at music festivals, but also in board rooms, business meetings, court rooms and many other serious business settings being worn by highly-skilled professionals no longer ashamed or afraid to show their inner unicorn.