According to Forbes.com, after the sale of the Basketball Company, Bruce inquired the rights of a non-profit organization, Do Good Institute which h he has been funding the Higher Education at the University of Maryland. The Do Good Institute has been receiving a marvelous response since its creation. The main aim of the initiative is to reach undergraduate students at the University of Maryland and depiction them to a non-profit and volunteer.
According to an interview conducted by Benzinga Bruce said that they noticed the organization that was being management by extraordinary individuals who lacked knowledge and business skills for it to be successful and decided to give a helping hand. Mr. Bruce and his wife Karen took the initiative and had funded the Do Good Institute more than $75 million with the help of the State of Maryland which contributed $120 million. The first class to benefit from the funding was giving $10000 to fund a business of their choice. The Do Good Institute is built on two active missions which are
- To convert Campus into Do Good Campus, where every student who graduates is motivated to give back to the society.
- To train the students to be non-profit leaders.
Bruce Levenson is an American entrepreneur, UCG founder and the former owner of Atlanta Hawks Basketball. Bruce was born in Washington D.C and grew up in Chevy Chase, Maryland to a Jewish family. After his High school graduation, he attended Washington University, and later American University where he graduated from the Law school. Levenson is a go-getter, and while attending classes at the University, he began working as a journalist at the Washington Star. Mr. Bruce is also involved in benevolent work in the community including serving as the President of I Have Dream Foundation, and also being the funding Donor of US Holocaust Museum among many others.